Gamification
Enhance User Retention
Music Bingo
Project Detail
Individual Project
Gamification Elements
Figma
UX Research
UX / UI Research
Prototyping
Interaction Design
Timeline
Feb, 5~15, 2024
Persona Cards of Primary Users
Through SWOT analysis, I am confident that I can harness opportunities for meaningful breakthroughs.
The concept of music bingo involves users selecting nine songs either based on their preferences or auto-generated by the app from their playlists. These songs are then used to create a unique bingo card that is generated monthly. Users can share their bingo cards on social media platforms and invite others to join the game.
At the end of each month, the results are revealed to see which users' bingo cards match the most with each other.
This interactive and engaging activity combines music discovery with the excitement of bingo, encouraging users to share and compete based on their music preferences.
1
2
3
Craft
Share
Reveal
Begin by creating your unique 9-grid of songs or let the app generate one for you.
Share the code with your friends, and let the musical journey begin!
The results will reveal who's in sync with the beats at the end of every month!
Alignment with
User Goals, Emotions
How gamifying YouTube Music will benefit businesses?
- Increased User Engagement: Gamification encourages users to interact more frequently with the platform. This increased engagement can lead to longer session times and more frequent visits to YouTube Music.
- Enhanced User Retention: stay loyal to the platform. Users can feel a sense of accomplishment and enjoyment, leading to higher retention rates.
- Social Sharing and Community Building: Gamified features within YouTube Music can promote social sharing and community building among users. Leaderboards can foster a sense of belonging and encourage users to invite others to join the platform.
Differentiation and Competitive Advantage: Incorporating gamification into YouTube Music can differentiate the platform from competitors and attract new users who are drawn to interactive and engaging experiences.
Thank you ; )
Cafe Website Redesign